Rabid Wombat |

In the course of my day I was asked a question about the right syntax for Adcenter to insert the Match Type into the destination URL.

Somebody asked me if this looks right:

http://www.domain.com/trackingurl?kw={keyword}&match={MatchType}

I answered that it looked right… but I wanted to make sure, so I searched for {matchtype} adcenter insert. Here’s what I got:

Search for {matchtype} adcenter insert

I was fully expecting to see examples of this syntax right within the snippets of the search results, giving me the only confirmation I needed. Alas, Live had not a single reference to the bracketed word, while Google had numerous examples.